Featuring Sir Weanston Churchill, this was a campaign for Ella’s Kitchen to encourage parents to wean with just veg.
A limited budget meant I had to write and direct the spots myself. It was so successful it helped change the NHS guidelines for weaning and won IPA effectiveness awards for small budget campaigns.
Everyone's nan has a tub of E45 somewhere in the bathroom. And that was the problem. The challenge was to retain E45s medical credentials and current audience, whilst moving it gradually into the beauty category and making it feel more relevant to younger women.
After reading her biography, I thought Nicola Adams, the 37-year-old double Olympic winning gay boxer would be a perfect fit. Not exactly a typical brand ambassador in the beauty category. But I fought for her. And won.
Durex wanted to sell sex toys to an audience pre-watershed. They wanted to feature the toys, but this wasn’t allowed.
The solution was to create an app that triggered a more explicit film, when it heard the TV or Radio ad being played.
It won an Aerial Award and a Smarties, Gold.
A campaign for Ella's Kitchen snacking range. A challenging budget, but nonetheless, it was great fun to write and direct this TV and cinema spot.
Doom Bar Ale. Named after the treacherous ‘Doom Bar’ sand bar at the mouth of the Camel estuary in Rock, Cornwall. Not many people know that. So Sharp’s Brewery needed a campaign.
The giant digital site at Waterloo displayed the Camel estuary, realtime, to thirsty, crowded, commuters. Together with six sheets and a VOD film, this helped Doom Bar become the UK’s most popular cask ale.
Here’s another spot I directed, Ella’s Kitchen, as part of the Christmas charity campaign.
This was a tactical campaign to attract Otaku (Japanophiles) using sushi conveyor belts in London. It won a Creative Circle Silver.
My first ever campaign at Leo Burnett where I started out solo. Indeed the first and last time I worked on a ‘poster only’ campaign. There were 6 sheets, 48 sheets and 96s to launch the new 4% Becks Vier Beer.
It received a nomination for Art Direction at Cannes.
Yes. These are real students’ parents.
Yes, this is a Bronze in the World Marmalade Awards.
